Marwood's particularly integrated approach combines deep knowledge of healthcare policy with unparalleled primary research capabilities. We utilize our vast proprietary network of stakeholders across the healthcare spectrum to deliver key industry insights
Our team combines deep knowledge of healthcare policy with unparalleled primary research capabilities to efficiently develop a nuanced market perspective that provides our clients with customer demand trends, competitive landscape and dynamics, market access strategies, company capability assessments, market sizing and growth estimation, growth opportunity assessments and prioritization, and strategy implementation road-map development.
Our team combines deep knowledge of healthcare policy with unparalleled primary research capabilities to efficiently develop a nuanced market perspective that provides our clients with customer demand trends, competitive landscape and dynamics, market access strategies, company capability assessments, market sizing and growth estimation, growth opportunity assessments and prioritization, and strategy implementation road-map development.
See How Marwood Assisted a Private Equity Firm in Assessing the Key Market Dynamics Associated with an Investment in Senior Care-Focused Health Tech Company….
Marwood Case Study
Engagement Purpose
A private equity firm engaged Marwood to assist in evaluating the risks and opportunities associated with a potential investment in a provider of software and hardware solutions focused on the resident engagement and connectivity space for the senior care community. Specifically, the Client sought to conduct a market study to assess the current and future trends related to the utilization of virtual engagement and connectivity solutions for the senior care community.
Marwood Analysis
- Assessed the current trends in provider types targeted by the Company, including skilled nursing facilities, assisted living facilities, CCRCs, rehabilitation and therapy, adult day and home care end markets
- Conducted interviews with both stakeholders and potential customer types to analyze the views on the utilization of technology to advance social engagement and clinical treatment for seniors
- Examined the impact of the COVID-19 pandemic on social isolation among seniors and on the use of technology to improve social connection for seniors
Key Findings
Marwood concluded that the Company provided a market-leading solution for senior social engagement and life enhancement technology with significant growth opportunity given the size of the senior care market. Stakeholders in the market expressed strong interest in technology and adaption in senior living communities will remain priority following COVID, noting limited penetration of commercially available solutions to date that allowed the Company a favorable position among numerous potential customer types.
