Insights
A Beautiful Bind: Pricing strategy in a stable duopoly for medical devices sold to hospitals
September 21, 2018
Pricing in healthcare is far more complex than in many other sectors because of the variety of stakeholders involved in the purchasing/ selection process of a particular good or service, the varying levels of information they have about the prices and qualities of alternative options, and their incentives (or lack thereof) to make optimal price/ quality trade-offs in their selections.